BESPOKE RANGE

At Shop Central, we recognise that our standard product range won't be suitable for every promotion or audience. We know that we can't meet every marketing need with a standard set of tools so we're happy to work with Shell divisions to create bespoke Shell branded products. Our role is to coordinate and consolidate the expertise relating to Shell branded products, taking on the headaches and paperwork involved with creating a new branded product. Our services include:


  • Design and product specialists
  • Local supplier sourcing
  • Ensuring that products are ethically sourced
  • Quality control and testing
  • Ensuring products meet Shell HSSE standards
  • Handling the SBI approval process

  • By centralising the expertise involved, we are able to streamline these processes, reducing costs and delivery times. We are also able to coordinate promotional efforts, combining orders across geographical areas to achieve economies of scale, lowering costs and improving marketing outcomes for each division.

    To discuss your merchandise and point of sale requirements with an account manager, please send an email to sales@innovation1st.com outlining your brief. The information required to move forwards with an innovative and appropriate product proposal is as follows:


  • Detailed outline of marketing campaign
  • Estimated budget
  • Product volume
  • Required delivery dates and shipping destination(s)
  • Product audience

  • Once received, a dedicated member of our team will be in touch within 24hours to listen and learn, working to fully understand your goals and requirements and giving you a clear idea of how we can support your campaign.

    To explore examples of our previous work, please select a category link below where you can browse images of unique, bespoke products and point of sale materials.


  • Awards and Plaques
  • Point of Sale
  • Technology & Gadgets
  • Stationary
  • Bags
  • Drinking Vessels
  • Have a question?

    Contact your Regional Merchandise Advisor.

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