Our shop is new, as is the concept of a global standard of range of products for Shell, and as such we have developed this FAQ page to help answer all your questions. We hope you find this helpful, but if you need any further assistance email our team and we will be happy to help.

  1. Why has a standard range of products been created?
    Each year Shell acquires a substantial amount of Shell branded products, including corporate gifts, giveaways, loyalty catalogue gifts, and promotional products. These products should represent a brand development opportunity for Shell but pose a serious risk to Shell’s brand and reputation if not managed well. Whilst many innovative, forward thinking products have been produced in the past, which work to strengthen the brand, there are also many that fail to represent the brand and only have an adverse effect. It is for this reason that the sourcing of all Shell branded products has been reviewed. To that effect, a new process is being introduced that will ensure all new products are of a suitable quality, properly represent Shell’s brand attributes and are ethically sourced. In order to begin the process, a standard range of brand compliant, ethically sourced, quality tested, Shell branded products are now available at the click of a button through Shell’s first global online web shop – shopcentral.shell.com.
  2. The standard range does not meet my needs, what should I do?
    We understand that the standard range will not always meet your needs, and, in these circumstances, customised products can be developed. In order for you to produce bespoke products two criteria will need to be fulfilled. Firstly, there will need to be a clear business case for the custom products and, secondly, suppliers used must be contracted under form of a license. It is essential that our external agent, TSBA be engaged for all products outside of the range for future orders. TSBA will assist you with the entire sourcing process – from the product concept development and approval to the supplier selection and product delivery. This is to ensure that the Shell brand continues to be represented in the correct way and that the best possible prices are obtained.
  3. How many items are in the standard range?
    There are now over 150 Shell branded products on shopcentral.shell.com, representing the most popular promotional merchandise categories. We are certain that you will easily find an innovative and imaginative solution to your promotional merchandise requirements here. It is preferred that you make your selection from these items where possible as they have been signed off. Where you require custom made products, please contact our customer services team who will guide you through the new approval process and will be able to help select the most competitive supplier. All manufacturers of Shell branded merchandise need to be granted a license to produce Shell branded merchandise before commencing production. This helps to ensure that manufacturing adheres to Shell’s ethical, environmental and safety policies.
  4. Why is this policy being introduced?
    The new policies, processes and tools will provide you with the support to create quality items that reflect Shell’s marketing and branding requirements, and will help to ensure that you always receive ethically sourced, safe and high quality products. This, in turn, helps to ensure that perceptions of the Shell brand remain untarnished and are, in fact, enhanced. The distributor model adds a layer of complexity to the ethical sourcing of these products, the new framework cuts through this layer to the products' source, this ensures that the products are manufactured in the way that Shell stipulates in its HSSE policy and beyond.
  5. How were the products selected?
    The products available on Shop Central were designed from the ground up based on the most popular promotional products that are bought by Shell on a yearly basis. Every product has been presented to its brand manager and signed off at every step of the way. This sign off process meticulously ensured that the products you will receive are high quality, ethically sourced and are brand compliant.
  6. I already buy my products from an online shop, what will change?
    If you have previously bought your Shell branded products from another online shop you will find that many of the products do not follow the new policy. Therefore, you should proceed to browse Shop Central and see if the products you require are already featured. Over the next six months all existing online shops will be phased out and Shop Central will become the sole global Shell branded product website to facilitate the application of the Shell branded products policy.
  7. What if I use a non-licensed supplier?
    Companies that produce Shell branded items without a license will be breaching Shell Brands International’s trademark rights. Shell Brands International will take all necessary steps to protect Shell’s trademark rights from unauthorised use. This could potentially extend to legal action against any unauthorised manufacturer or supplier of Shell-branded products.
  8. What if I want to continue to use my current supplier?
    There is a real need to rationalise the supplier base to ensure best prices, control over quality, ethical and safety compliance. Over the next 6 months our team will seek feedback on the performance of the existing supplier base with a view to placing the best suppliers under licence in order to continue building on already strong partnerships. If you have a supplier that you are keen to continue working with, please feel free to contact licensing@tsbagroup.com to discuss this further.
  9. What do I do now?
    You can browse the current product ranges in our shop. by clicking on the menu to browse by a particular category or sub-brand to help find the product you would like.
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